Our Story
BeKind is a hospitality group founded in the Maldives, committed to creating meaningful experiences with a positive impact. Rooted in sustainability, ethical practices, and heartfelt hospitality, BeKind brings together hotels, wellness, and retail concepts that celebrate culture, community, and conscious living. Through every offering, we strive to inspire kindness – to people, to places, and to the planet.

Mission
We are committed to creating exceptional products and services that encompass sustainability. Through fostering a culture of kindness and integrity while nurturing the environment, we aim to consistently deliver meaningful experiences for our guests, employees and the communities we serve.
Vision
To be an innovative hospitality brand that strives to create meaningful connections with guests, communities, and the environment through acts of kindness.

Environment
Kindness to the environmentAt BeKind, sustainability is at the heart of everything we do. From eco-friendly initiatives to renewable energy, we are dedicated to preserving the pristine beauty of the Maldives for future generations.
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Community
Kindness to the communityWe believe in uplifting the local community through education, training, and meaningful partnerships. By empowering local artisans, supporting cultural heritage, and providing opportunities, we foster growth and resilience.
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Guests
Kindness to guestsExceptional hospitality is our promise. With carefully curated experiences, personalized services, and a focus on well-being, we ensure every guest feels valued and cherished.
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Residents
Kindness to residentsOur vision extends beyond our resorts, embracing the well-being of the residents who call the Maldives home. By promoting inclusive development and supporting local initiatives, we create lasting benefits for the community.
Discover moreExecutive Team

Mukthar Hassan
Managing Director

Nizar Hassan
Director

Ahmed Shiham
Director

Fathmath Shahuzeen
Corporate Development Director

Ahmed Siaar
Cluster General Manager

Abdulla Malaaz
Cluster Resort Manager

Akino Nourdine
VP Sales & Marketing

Mohamed Ahmed Didi
Cluster Commercial Director
Awards & Accolades









